unit 16 What is a logo ?

What is a logo?

A Logo is a design symbolising ones Organization. It is a design that is used by an Organizations for its letterhead, advertising material, and signs as an emblem by which the Organizations can easily be recognize, also called logotype. Logotype is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.

source :https://www.logobee.com/feature3.ht

Types of logos:

1. SYMBOL OR ICON

2. WORD MARK

3.LETTER MARK

4.COMBINATION MARK

BRASS has a colour of black with very light blue with shapes such as half a circle , full circle and rectangle . It has a smooth texture and straight lines . The logo above represent a word mark logo. theres space between each letter which means none of the letters are touching each other . The tone of the logo has a bold black colour and and light background to make the logo pop out more or more visible to peoples eyes . The words are well balance because nothing is out of shape such as one letter is bigger than one they all the same . The logo has a proportion of shapes such as rectangle piece of a shape and a part of a shape .

NOPICNIC has a bright red with white in the word mark  with a rectangle shape font . It has a smooth texture to its surface . Theres space between each letter and the tone of the logo has white wording and a red background to make the white stands out more .The logo is well balance every letter is the same size . The words is not align , they are not straight . Theirs lines in the logo and have a square box frame . On the sides, out side the inner red theres a light cream frame going around the red square .

The example of the logo above is used on the website of Brody Associates. The logo is very simple and formal. There is a square black background with a white shape of a capital B in the middle . In this example most of the space of the logo is taken up with the white shape against the black.  This has given it the maximum of contrast, because the logo is simple it is quite adaptable

The white area is shaped to form the upper-case letter B for the name Brody. I have found out the graphic designer Neville Brody set up the company and to me the white shape is also suggestive of the letter N, his first initial. It is like the initials have been merged together; without the knowledge, however, of knowing his first name, looking at logo it could appear as though a letter B has been stretched out to form the entire shape.