unit 16 What is a logo ?

What is a logo?

A Logo is a design symbolising ones Organization. It is a design that is used by an Organizations for its letterhead, advertising material, and signs as an emblem by which the Organizations can easily be recognize, also called logotype. Logotype is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.

source :https://www.logobee.com/feature3.ht

Types of logos:

1. SYMBOL OR ICON

2. WORD MARK

3.LETTER MARK

4.COMBINATION MARK

BRASS has a colour of black with very light blue with shapes such as half a circle , full circle and rectangle . It has a smooth texture and straight lines . The logo above represent a word mark logo. theres space between each letter which means none of the letters are touching each other . The tone of the logo has a bold black colour and and light background to make the logo pop out more or more visible to peoples eyes . The words are well balance because nothing is out of shape such as one letter is bigger than one they all the same . The logo has a proportion of shapes such as rectangle piece of a shape and a part of a shape .

NOPICNIC has a bright red with white in the word mark  with a rectangle shape font . It has a smooth texture to its surface . Theres space between each letter and the tone of the logo has white wording and a red background to make the white stands out more .The logo is well balance every letter is the same size . The words is not align , they are not straight . Theirs lines in the logo and have a square box frame . On the sides, out side the inner red theres a light cream frame going around the red square .

The example of the logo above is used on the website of Brody Associates. The logo is very simple and formal. There is a square black background with a white shape of a capital B in the middle . In this example most of the space of the logo is taken up with the white shape against the black.  This has given it the maximum of contrast, because the logo is simple it is quite adaptable

The white area is shaped to form the upper-case letter B for the name Brody. I have found out the graphic designer Neville Brody set up the company and to me the white shape is also suggestive of the letter N, his first initial. It is like the initials have been merged together; without the knowledge, however, of knowing his first name, looking at logo it could appear as though a letter B has been stretched out to form the entire shape. 

my image trace

1. open illustrator

2. file new

3. place image

4 image trace panel (from windows panel)

5. preview

6. experiment with sliders

7. turn off preview the trace

8. Expand ( in option panel )

9. live paint object ( command + option + x )

10. press K for live bucket

week 3 image trace

This wonderful colourful image I've done was pretty simple i must say .
1.First off I had to create a new file in illustrator with an A3 size paper landscape .

2.After all of that i then go to file then click on place to get the image from the creative server , then place the image into illustrator .

3. When the image is placed you then go to windows at the top and select image trace . A tool bar will appear on the screen to enhance your image strokes, fill , threshold and many more .

4.when all that is done you ,then see at the top of the tool bar a word call expand or u can press option + command + x to select expand quickly .

5.To get the Colours in to the pictures i then press K for the live paint bucket tool . After doing everything you then can place Colours in to the image easily .

more evidence in my notebook

introduction

My name is leeward Martin this is my second year attending the Tower Hamlet College which i pursue to a Level 2 creative media course . I was born in London and grew up on a small island called Montserrat which is a small colony of British territory  .

king charles II

This is my coloured king back in the 1666 when the great fire of London came upon the city of London. First off we google search ch for a picture from google and save it in to my folder , from there i then open illustrate the click file then new file and a white background will appear . i then get the image and drag it in to the plain white surface and from there i create layers and start to colour each part of king charles face .

from steve

Hello!